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When Apple introduced their first Apple Silicon machines based on the M1 chip in November 2020, the impact was tremendous. A sea-change, etc. Did they introduce a stunning new industrial design? Slimmer then ever notebooks? New amazing features? No.

The sole improvement was their systems' performance.

Depending on the metric you use, the improvements were in the range of 2-5x, with performance rivaling high-end desktops now available. In the end, these hardware improvements make software run faster.

Software Performance

Creating faster hardware is a great option for a platform company like Apple. For developers on a platform. the only viable option is to make the software itself faster.

With a proven track record of making software orders of magnitude faster, we can help you differentiate your products and delight your customers.

This is done not by adding complexity, but rather by removing complexity, leaving the simplicity that can successfully tap the enormous performance of today's hardware.

Team Performance

Many software teams today are struggling to deliver value in the desired time-frames and with the desired quality. Fast iterations and quick feedback loops ar key to productivity and quality, but similar to software performance, just pushing teams harder will not achieve the desired outcome.

Instead, we remove complexity from processes, focus on proven engineering practices and cut out unnecessary work ("fat"), with a lean approach to software development. This will help your teams move faster with confidence, and deliver a better and faster product effortlessly.

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